As you build your company or brand — it needs to stand for something beyond simply photos of smiling people or a logo mark. It needs to have an ethos and meaning, an organizational culture that drives what you do and how you do it.
At Astrella, we believe strongly in the concept of equity. After all, we built a product to help business
owners and shareholders measure and track equity and value from top to bottom. But equity means more than a spreadsheet or cap table. Equity is about a level playing field, fairness, where hard work equates to success — no matter what your race or gender or station of life may be.
In fact, in 2020, women are making $0.81 for every $1.00 a man makes. But it is not just the pay differential affecting women, it is the broader scope of long-tail compensation, including things like stock options. These inequities impact employees and result in challenges to find and keep diverse talents in your company.
We hope you can take a few minutes to read Carine’s piece in TechCrunch and learn about what steps you can take to ensure your company, regardless of its size, creates equitable opportunities for all employees.