Blair Morrison

CEO & Founder

Blair became an entrepreneur at a young age, which is where she discovered her love for small business finance. She loves working with entrepreneurs to help take their business to the next level, increasing transparency and reducing financial stress. Afteryears spent in investment banking and private equity, Blair returned to her roots and started a couple more businesses. First, as an independent CFO consultant working with venture-backed startups. Then, in 2018, she founded AutoCFO, a SAAS solution to help fellow small business financial advisors improve their board relations and operators’ understanding of the businesses that drive them.

Get Started!

We know you have choices when it comes to managing your equity. But we offer the most comprehensive way to manage your stock plan, stay current with your cap table, handle your financial reporting and provide the right tools to your employees (and investors) via the Astrella App so they can go on and see their information and do some planning.