AST Private Company Solutions Announces new Astrella Advisory Council Members

 Menlo Park, CA—January 14, 2021 – AST Private Company Solutions (AST PCS) is pleased to announce two new Advisory Council members. Joining the experienced group of advisors are Blair Morrison, CEO and founder of AutoCFO, based in Austin, Texas and Robert Young of New York-based Texture Capital. With Blair and Robert’s addition, the Astrella Advisory Council totals 14 senior-level advisors from various industries and countries.

AST PCS, the Silicon Valley-based unit of ownership data management leader AST and provider of Astrella, a cloud-based software-as-a-service (SaaS) platform, brings together innovative immutable audit trails, artificial intelligence (AI), and predictive analytics. Further, Astrella is built with an API-based ecosystem to quickly engage with leading private investment firms, valuation providers, equity compensation services, liquidity solutions funds, and wealth managers.

PCS President Carine Schneider states, “It’s easy to build a simple cap table software system – our goal was to build a state-of-the-art global ownership tracking system. Our Advisory Council has challenged our technology team to develop a solution that provides substantial cap table tracking, employee equity plan administration, and extensive round and exit modeling tools. I am so appreciative for all they do and welcome Robert and Blair to the Council.”

Adds Robert Young of Texture Capital, “When I first met the folks at Astrella and looked at their solution, I knew that they were heading in a direction that will benefit many of our clients. Technology to manage the private market is in its infancy and companies such as Texture Capital and Astrella, working together, are determined to build the best solution. It’s been a pleasure working with the accomplished group of advisors.”

See a complete list of Advisory Council members

About AST Private Company Solutions, Inc.

Founded in 2019, AST PCS is an affiliate of AST and focuses on serving private companies worldwide. Astrella, a cloud-based SaaS solution, allows private companies to manage their ownership data, including the cap table and employee equity plans, and connect directly with related service providers to support efficient workflow and provide access to investors, advisors, and employees. For more information, visit

Heather Dopson
+1 650.422.3859
[email protected]

About AutoCFO

 Founded in 2018 by Blair Morrison, a former private equity vice president and investment banker turned CFO, AutoCFO provides CFO-level financial analytics. AutoCFO is a cloud-based SaaS solution that allows small and mid-sized business investors and managers to manage their cash flow and quickly build and maintain financial budgets. For more information, visit

Blair Morrison
+1 713.724.3867
[email protected]

About Texture Capital

Texture Capital operates a technology-driven regulated marketplace for investors to more efficiently and directly participate in private markets. They leverage immutable audit trails and smart contracts to streamline the current market structure for the issuance and subsequent trading of private placements.

Texture Capital’s model facilitates interactions between companies, funds and investors, aggregates private market liquidity, and automates many complex administrative and compliance requirements around transactions and ongoing shareholder engagement. Visit

Richard Johnson
Texture Capital
+1 646.979.8558
[email protected]