Glossary

The introduction of your product or service to the market.

The primary investor who leads and often initiates a funding round.

A methodology emphasizing efficiency and the elimination of waste in your startup's processes.

An investor in a venture capital fund with limited liability.

A provision giving certain investors priority in receiving proceeds during a liquidity event.

The order in which investors and stakeholders receive proceeds during a liquidity event.

An event resulting in a significant change in your startup's ownership or structure.

A period during which certain shareholders are restricted from selling their shares.

Setting the price of one product low to stimulate sales of other, higher-margin products.

The predicted revenue a customer will generate over their entire relationship with your startup.