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Common Startup Terms

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There are currently 10 names in this directory beginning with the letter L.
The introduction of your product or service to the market.

Lead Investor
The primary investor who leads and often initiates a funding round.

A methodology emphasizing efficiency and the elimination of waste in your startup's processes.

Limited Partner
An investor in a venture capital fund with limited liability.

Liquidation Preference
A provision giving certain investors priority in receiving proceeds during a liquidity event.

Liquidation Waterfall
The order in which investors and stakeholders receive proceeds during a liquidity event.

Liquidity Event
An event resulting in a significant change in your startup's ownership or structure.

A period during which certain shareholders are restricted from selling their shares.

Loss Leader Pricing
Setting the price of one product low to stimulate sales of other, higher-margin products.

LTV (Lifetime Value)
The predicted revenue a customer will generate over their entire relationship with your startup.