Astrella® and Infinite Equity agree to a strategic partnership

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Menlo Park, CA and San Francisco, CA—May 27, 2021— AST Private Company Solutions, Inc (AST PCS) and Infinite Equity announce a new strategic partnership to provide private company clients with design, compliance, and event-driven HR technology needs.

Astrella was developed by Equiniti PCS, the Silicon Valley-based business unit of ownership data management leader AST, using transformative technology to build a new cloud-based software-as-a-service (SaaS) platform. The solution brings together immutable audit trails, artificial intelligence (AI), and predictive analytics to catapult the space forward. Astrella is built with an API ecosystem seamlessly integrating with leading providers like Texture Capital, whose immutable audit trails and smart contracts streamline the current market structure for private placements.

“Astrella clients need help designing and developing their employee equity plans as they grow and move towards an IPO,” Astrella President Carine Schneider states. “We have worked with Jon and his team for years and know their level of expertise, experience, and professionalism will benefit our clients, regardless of where they are in their company growth cycle.”
Infinite Equity was founded to support private and public companies in designing, implementing, and measuring the effectiveness of equity compensation programs. Their expertise spans the entire life cycle of employee equity from adopting new programs, supporting management and the Compensation Committee on the LTIP Design, communication and education of programs, accounting valuations under ASC718, ongoing support for financial reporting, and tracking and certification of performance plan payouts.

Founding Partner Jon Burg adds, “We are delighted to partner with Astrella to provide our private company clients an opportunity to track and manage their ownership data in an integrated manner, utilizing immutable audit trails. With our capability to design and support employee stock plans and Astrella’s ability to track and communicate to employees, we feel this partnership will benefit our joint clients looking to unleash the power of employee ownership.”

Infinite Equity enhances its professional advisory solutions with a host of technology-enabled solutions. MyStockMarketplace supports companies offering liquidity or early lock-up release to their employees. MyPeformanceAwards communicates the value and performance of awards to executives and MyEquityChoice collects employee elections. Infinite Equity recently launched Ignite Ownership, a turn-key solution for smaller and early-stage companies that seek Infinite Equity’s expertise in developing and implementing an equity strategy at a cost more reasonable for their stage of development.

About Infinite Equity
Infinite Equity is the premier independent professional services firm that enables companies to increase the effectiveness and return of their equity programs. We believe equity compensation programs should drive performance, foster an ownership culture, and fuel innovation. As recognized industry leaders in all aspects of stock-based compensation, the Infinite Equity team partners with publicly traded and privately held companies on plan design, valuation, accounting, tax, and education services related to equity ownership. Visit

Jon Burg
Infinite Equity, Inc.
[email protected]

About AST Private Company Solutions, Inc.
Founded in 2019, AST PCS is an AST affiliate serving private companies worldwide. Astrella, a cloud-based SaaS solution, allows private companies to manage their ownership data, including the cap table and employee equity plans, and connect directly with related service providers to support efficient workflow and access investors, advisors and employees. Visit for more info about the equity management solutions, such as the cap table software and employee stock option management software.

Heather Dopson
[email protected]