ESOP ezee™ and Astrella® Sign an Agreement to Support the Indian Startup Community

Puna, India and Menlo Park, CA, USA —July 22, 2021— ESOP Direct, owner of ESOP ezee, and AST Private Company Solutions, Inc. (AST PCS) have signed an agreement to provide private company clients in India with the integrated cap table and modeling solutions needed by fast-growing non-listed companies.

ESOP Direct, India’s leading end-to-end service provider in the Equity Compensation space, has carved out its offerings for early-stage companies into a separate SBU known as ESOP ezee . ESOP ezee is a single-window service pack that includes plan design, administration, and compliance bundled into a composite service. Based on the experience of over two decades and working with over 1000+ companies, ESOP Direct has a pulse on the needs and expectations of unlisted companies. These companies need flexible solutions to suit their specific needs and guidance in managing day-to-day administration and compliance.

Harshu Ghate, Co-Founder and Managing Director, ESOP Direct, states, “With the increasing popularity of ESOPs among early stage and private companies, cap tables of companies are getting more and more complicated to manage. Frequent fund raises and the use of complex convertible instruments by investors are further making cap tables intricate. We look at cap table management as an extension of our core offering of ESOP management.    We reviewed the global cap table systems on the market and selected Astrella as the best in class. The team at Astrella, led by Carine Schneider, has been great to work with. They understand the global landscape quite well. We know this solution will provide our clients with the tracking and modeling tools required to grow a company quickly and be prepared for an exit at any time and are excited to launch this solution into the Indian market.”

Astrella was developed by Equiniti PCS, the Silicon Valley-based business unit of ownership data management leader AST®, using transformative technology to build a global cloud-based software-as-a-service (SaaS) platform. The solution brings together immutable audit trails, artificial intelligence (AI), and predictive analytics to provide an intuitive and integrated self-service solution. Astrella currently supports companies in 15+ countries and has partnered with over 30 companies supporting the private company ecosystem.

“Private companies need help designing and developing their cap structure and employee equity plans as they grow and move towards an IPO,” Astrella Head of Global Partnerships Paul Arens, states. “We have worked with Harshu and his team for years and are excited to support the launch and growth of ESOP ezee. The Astrella system will be integrated into the larger ESOP ezee solution to provide clients a seamless solution.”

About ESOP ezee:
ESOP ezee is a specialized one-stop-shop for startups and unlisted private companies. A full spectrum integrates equity compensation services company built to partner with you through the entire life cycle of your ESOP. Offering scheme design, plan administration, option valuation, accounting compliance, ESOP trust management, liquidity event management, and more – ESOP ezee believes equity compensation solutions should be tailored to the specific needs of startups. Visit

Jalaj Sinha
ESOP ezee
+91 99872 75283
[email protected]

About AST Private Company Solutions, Inc.
Founded in 2019, AST PCS is an AST affiliate serving private companies worldwide. Astrella, a cloud-based SaaS solution, allows private companies to manage their ownership data, including the cap table and employee equity plans, and connect directly with related service providers to support efficient workflow and access investors, advisors and employees. Visit

Heather Dopson
[email protected]