Menlo Park, CA—August 12, 2021— AST Private Company Solutions, Inc. (AST PCS) and RedCrow Inc. announce a new offering providing RedCrow private company clients access to the Astrella cap table management system. RedCrow, a crowdsourced direct investment platform for healthcare innovation companies, partners with organizations such as the American Medical Association Physician Innovation Network (PIN) and the Innovation Institute to allow investments into these groundbreaking companies available to the average investor.
RedCrow leverages industry experts to vet startups, enabling a wide array of investors to help healthcare innovation grow. When a startup comes to RedCrow, they equip them with the tools they need to market their company and investment opportunity. RedCrow leverages the knowledge of the crowd to identify and grow innovative companies.
RedCrow CEO Brian Smith adds, “We are delighted to offer Astrella to RedCrow affiliated private companies. Tracking a cap table requires expertise and diligence and can cost investors millions of dollars if not done correctly. Providing Astrella free of charge to early-stage companies ensures that ownership is tracked accurately from the first day. At RedCrow, we are always looking for best practices to share with companies on our platform. We feel this partnership will benefit our clients.”
Astrella is the Silicon Valley-based business unit of ownership data management leader AST, using transformative technology to build a global cloud-based software-as-a-service (SaaS) platform. The solution combines immutable audit trails, artificial intelligence (AI), and predictive analytics to provide an integrated self-service solution that allows private companies to track their ownership throughout their life cycle.
AST PCS President Carine Schneider states, “Our mission is to provide all founders with the tools to track and model their ownership throughout the various rounds of investment up until exit. We are providing Astrella free of charge to all RedCrow companies with less than 15 stakeholders so there is no cost to use the system from the beginning. For those who have been using a spreadsheet, a simple conversion will allow the use of the system going forward.”
Since 2016, RedCrow has provided early-stage healthcare startups with online profiles and the ability to raise funds. RedCrow has partnered with large incubators, healthcare systems, and investor groups in a way that has brought investors and entrepreneurs together.
RedCrow is a digital crowdsourcing and funding platform focused on healthcare innovation. RedCrow leverages industry experts to vet startups, enabling a wide array of investors to help healthcare innovation grow. When a startup comes to RedCrow, we equip them with the tools they need to market their company and investment opportunity. RedCrow leverages the knowledge of the crowd to identify and grow innovative companies. We believe this is the future of investing and we invite you to join us by investing in what you believe in.
Loraine Migliori, MBA
About AST Private Company Solutions, Inc.
Founded in 2019, AST PCS is an AST affiliate serving private companies worldwide. Astrella, a cloud-based SaaS solution, allows private companies to manage their ownership data, including the cap table and employee equity plans, and connect directly with related service providers to support efficient workflow and access investors, advisors and employees. Visit astrella.com.